Glossary

"To whom it may concern: I would like to thank Maeve Haynes for setting up my DealSpotter.Com account last fall. I would like to tell everyone that the exposure is phenomenal, especially for a small business that has a limited marketing budget. The amount of potential customers in the buying arena is unbelievable and now that more and more people are shopping/doing their research online, it is imperative that all small business owners have a web site presence. I believe and know for a fact, that the Deal Spotter Program is the best internet medium available and at an extremely fair price. I have tried other advertising mediums, and have to say, that I will always have this program as a source for our leads as well as part of our marketing budget. I highly recommend all business owners to include this program in their marketing strategy. It has paid for it self, multiple times over and their customer service/making changes for your offers is top shelf."

Danny Wasserman, Owner Dr. Dan’s Landscaping & Architectural Design

"TThanks to your efforts, we received some of the highest website traffic in our portfolio through your campaign efforts and received an overwhelming response to our introductory promotional offer. I am looking forward to working with you on our spring website campaign and anticipate many new developments for our marketing program through this exciting e-tailing partnership going forward. Thanks for your enthusiasm, professionalism and dedication to our complete satisfaction."

Kathie Strauss, Marketing Director Greenbrier Mall

"We are happy to report that we have received many qualified leads through the banner advertisements and we're looking forward to many more! Thanks PilotOnline for great service and great leads!"

- James Akers, Regional Marketing Director, Averett University

"The PilotOnline banner ads have helped drive traffic to our website. Our website is quickly becoming popular in Hampton Roads and has brought several new customers into our website thanks to PilotOnline. We recommend PilotOnline banner ads to any business interested in increasing visits to their website and creating awareness of their products and services to Hampton Roads."

Stanley Tseng, President Bamboo Hut

"I just wanted to thank you folks at PilotOnline for being such a large influence on the Virginia Diner website. Your teamwork has helped us become one of the many successful businesses on the web. Your onsite producers and staff have helped us to maintain a functional and efficient website at a minimum cost."

Billy Galloway The Virginia Diner, Inc.

"When PilotOnline.com executives learned that Anthem Blue Cross and Blue Shield planned to use inserts in Virginia newspapers to reach employers making health plan decisions, they found a competitive edge with their Audience Management System - behavioral targeting. PilotOnline.com effectively delivered an audience that others could not. A single media investment, including TACODA targeting, enabled Anthem to find new prospects and interact directly with them. "The audience is tough to nail down. PilotOnline.com and their technology helped us to target these different people by carving out a way to reach them efficiently on one site."

Kristin Patterson, Advertising Manager Anthem Blue Cross and Blue Shield, Richmond, VA

"For the duration of our three years advertising on PilotOnline.com, the number of people looking at the information on our degree programs and requesting information has exceeded my expectations."

Gregory M. Logan, Ed.D Director Hampton Roads Center of The George Washington University

"Our website traffic increased from only 31 visitors in July 2003 to 493 a month just two months later. In addition, our in-store traffic has increased with the online coupon your team put together. I have found our first venture together has been a terrific success."

Martha Darden, President Barnett's Lamps

"We decided to approach the idea of Internet advertising as a means of tapping into the large, Internet-savvy viewership your website offered. Within a few weeks, we saw online ticket purchases increase dramatically...more than double over the same period last year. I am confident that we are reaching a new buyer, one who may not have been a "walk-up" ticket purchaser but who might be inclined to get their information about cultural events online." "Your staff has been a pleasure to work with. Besides their professionalism, they listen to what I want to accomplish with my advertising campaign and then offer creative suggestions to reach my goals."

Don Smith, former Statewide Director of Marketing Virginia Opera

"In such a computer-driven time, getting a professional-looking website was a priority for our business. At all levels involved, [PilotOnline.com] was attentive to everything I wanted to be on our website. The staff...offered many ideas that helped my company's site stand out from our competitor's common websites...[which] has given us legitimacy on the web."

Jason Glaser, Owner East Coast Leisure Centers

"@Lantec has been advertising with PilotOnline.com for over three years and has experienced great results with our campaigns. While our success on the site is worth noting, it is the level of service we're received from their staff that keeps the relationship strong. From dealing with PilotOnline.com's competitors, I can safely say their service is unmatched. No question is out of their realm of expertise as PilotOnline.com has positioned itself as the regional leader in online advertising."

Susan Ralston, President/CEO @Lantec Bank

"For over a year now, we have had the pleasure of working with [the Interactive Media team.] Because of their attention to our wants and needs, we now have what we know is best suited for our company, and as a direct result we are getting quality leads. Everything is so user-friendly for us and, most importantly, for our customers."

Deborah Hutchinson, President Miracle Mortgage

"As the advertising agency for the Virginia Opera, I wanted to let you know how pleased we have been with the ad campaigns put together over the last few months with HamptonRoads.com. Last year, the Opera was receiving only twelve to fourteen percent of its ticket orders from online purchases. This year, with the addition of effective tile placement, the Opera has seen its online purchases grow to thirty percent of its total ticket sales. The breadth of your audience has been wonderfully effective in spreading the good word about the Virginia Opera..."

Nick Glenn The Ludlow Group