HamptonRoads.com & PilotOnline.com Media Kit

Audience & Usage Statistics

Median Income: $65,814
Median Age: 40
Homeowners: 74%
Median Home Value: $310,209

Age

18-34
38.2%
35-54
41.1%
55+
20.8%
- Source: The Media Audit (Feb-Mar 2008)

Gender

Male
52.2%
Female
47.8%
- Source: The Media Audit (Feb-Mar 2008)

Size of Household

1 Person
6%
2 Person
29%
3-4 People
47%
5 or More People
18%
- Source: The Media Audit (March-April 2006)

Ethnicity

White
62.3%
Black
22.7%
Hispanic
4.6%
Other
10.8%
- Source: The Media Audit (March-April 2006)

Annual Income

$25k - $34k
7%
$35k - $49k
17.4%
$50 - $74k
28%
$75k - $100k
14.8%
$100k or higher
26.4%
- Source: The Media Audit (March-April 2006)

Education

HS or less
7.1%
HS Grad
24.2%
Some College
27.7%
College Grad
26.5%
Advanced Degree
14.6%
- Source: The Media Audit (March-April 2006)

Hampton Roads Internet Users (% of population)

1998
40%
1999
63%
2000
67%
2004
76%
2006
78%
- Source: Scarborough (Norfolk, VA 2000 Release 2 October 2000 - September 2001,
October 2001 - September 2002,
October 2002 - September 2003.
The Media Audit June - July 2004,
August - September 2005,
March - April 2006)