Glossary

Advertiser Page:

A page that users click through to from an advertisement. For best results, these pages are highly targeted for the reader and specific to the ad. Advertiser pages are used for advertisers who either do not have a website or who wish to provide a special offer or email form which does not exist on their website.

Channel:

An online "section" of a website, similar to a newspaper section, containing information pertaining to a certain subject, such as "News", "Business", or "Fun."

ClickThru:

A measure of how many times an ad is clicked on by a viewer.

CPM (Cost Per Thousand):

Cost per thousand impressions. A way to price banner advertisements.

CTR (ClickThru Ratio):

A method of measuring how many times an online ad is clicked on: A ratio of the number of times an ad is shown to the number of times it is clicked on.

Hit:

A measure of website traffic. A hit is each time a browser request is made from a web server. A page containing 4 images counts 5 hits each time it is viewed; once for each image and once for the page itself.

Home Page (or Homepage):

The main web page or "start" page for a business, organization, person or simply the main page out of a collection of web pages, e.g. "Check out so-and-so's new Home Page."

HTML (HyperText Markup Language):

The coding language used to create hypertext documents for use on the World Wide Web. HTML looks a lot like old-fashioned typesetting code, where you surround a block of text with codes that indicate how it should appear. The "hyper" in Hypertext comes from the fact that in HTML you can specify that a block of text, or an image, is linked to another file on the Internet. HTML files are meant to be viewed using a "Web Browser".

Impression:

A measure of how many times an online ad is displayed. Count one impression each time the ad is shown.

Page View:

A measure of how many times a complete page is displayed.

Rich Media:

Refers to advertising that utilizes new technology such as Flash, Java applets, streaming video and interactivity.

Text Bundle:

A text ad which appears under a group of pages, therefore "bundled" into specific sections.

Unique Viewer:

Each individual viewing an ad or a website.